DOI: https://doi.org/10.24959/nphj.18.2229

The marketing research of drugs for prevention and treatment of stress conditions at the pharmaceutical market of Ukraine

O. V. Yakovenko, O. A. Ruban, V. V. Hrynenko

Abstract


The problem of stress and its prevalence increases with each passing year, and its expressive effect is felt by both adults and children. Currently, this issue concerns every country in the world, including highly developed countries. The greatest problem is that stress has a detrimental effect not only on the nervous system, but also it is the primary link in the etiology of many other diseases. In general, the most effective way to fight this pathology is not so much treatment as prophylaxis and prevention of stress.

Aim. To analyze the pharmaceutical market of Ukraine regarding the range of drugs for prevention and treatment of stress conditions in order to determine the prospects of development of new multi-component drugs.

Materials and methods. The range of drugs for prevention and treatment of stress conditions was studied by origin and dosage forms. The data processing was carried out using the methods of economic and statistical analysis with further processing of the results by computer programs.

Results and discussion. At the pharmaceutical market of Ukraine among drugs for treatment and prevention of stressful conditions domestic manufactures are the most widely represented, their share is 68.8 %. Among foreign manufacturers, the most commonly used drugs are from Germany – 7.2 % and Russia – 5.6 %. The range of drugs for prevention and treatment of stress conditions is presented in 10 dosage forms, among them tablets (37 %), tinctures (17 %) and capsules (16 %) are the most popular. It has been also found that multi-component drugs account for 56 % of the pharmaceutical market.

Conclusions. It has been determined that the existing range of medicines for prevention and treatment of stress conditions requires development and introduction of modern effective domestic drugs into the industrial production. Particular attention should be paid to development of multi-component drugs.


Keywords


marketing analysis; pharmaceutical market of Ukraine; stress conditions; medicated chewing gum

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References


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